About Us

Lanser's The Natural Way is located at Center Court 6501 Grape Rd, Mishawaka, IN. We are just around the corner of Grape Road and Edison Road. We specialize in fine furnishings for baby and child's room. We have 11,000 square feet of total shopping bliss for anyone who wants to find big city selection with small town prices. We have lifestyle cribs, classic cribs, twin-queen beds, loft systems, dressers, gliders, mattresses, strollers, carseats, highchairs, custom bedding, stock bedding, personalized artwork, rugs, lamps, awesome gifts, toys, and so much more...

Lansers' The Natural Way, a locally-owned fine furnishings store for baby and child's rooms, dreams can really come to life. For Dawn Lanser, owner of The Natural Way, the dream began 16 years ago when she started a consultant-based business out of a 10x10 room in her home, The Natural Way was born (Natural childbirth and the Natural way to feed your child). With a nursing degree, childbirth education certification and lactation certification, Dawn began by teaching classes to group of 8 doctors in South Bend and Mishawaka, IN. When parents/ students asked her opinion of which breastpumps and slings they should buy, her business was conceived.  With six children of her own, the business also allowed her to stay home with her kids and keep family as her first priority.

With a focus on customer service, Lanser has hand-picked her staff based on their knowledge, background and experience. Her staff includes an interior designer, psychology degree, a preschool, kindergarten and a second grade teacher. Also on the payroll are all six of Lanser's children, ages 11 through 23, who help out with everything from swiping credit cards to making local deliveries. Lanser herself likes to stay involved, even going out on deliveries to see how the furniture looks in the home. "Kids need their own space and an area where they can flourish," says Lanser. Walking into her stores, a person is inspired to create the room of their dreams. Whether it's a baby nursery or a dorm room, The Natural way has the furnishings to help make dreams come true.